The independent newspaper is owned by The Independent & media company based in ireland, dublin. The Independent is a British national morning newspaper published in London by Independent Print Limited, owned by Alexander Lebedev since 2010.
This affects the prioritisation of the news reported as its a British newspaper therefore wil only be for british people and wont have issues that are not related to Britain. Also Britians issues will be covered as the most important i.e. cuts in funding. They will show on the front page the most important news they feel is most important to them and their newspaper.
maryam's media blog
Monday, 8 October 2012
The Independent newspaper- Moral panics
The Independent is regarded as leaning to the left politically, but tends to take a classical liberal, pro-market, stance on economic issues. Its not with a political party however it features a range of views given on its editorial and comment pages. It has become known for campaigning front pages.
It covers issues such as the enviroment, government plans, education, cuts to the economy etc. As a result the newspaper is about politics and issues regarding it.
The Independent repeats stories mostly about the goverenment, David Cameron. They are mostly negative news values.
It covers issues such as the enviroment, government plans, education, cuts to the economy etc. As a result the newspaper is about politics and issues regarding it.
The Independent repeats stories mostly about the goverenment, David Cameron. They are mostly negative news values.
The Independent newspaper- Typical story

It frequently relys on bold images, graphics or lists rather than traditional headlines and written news content.
There are three colours that have been used, blue, black and red. The masthead is red which stands out this hows it is important. The secondary stories are in blue which is bright and stands out it also seperates it from the other information, they even have the page numbers in which helps you find the story in the article.
The pictures covering the masthead are medium shot and eye angle. They are covering the masthead this shows that they are important as you can see them straight away (z reading). This also shows that the Independent are confident about their brand as they feel they dont need to show the full masthead.
The Independent newspaper-Current news values
The company initially published a morning paper, with a strong emphasis on an independent editorial policy. As the company grew it added an evening and a Sunday title. Over the next few decades, the company established itself as the leading Irish owned national newspaper company and in the 1960s became involved in regional newspapers in Ireland.
Most recent layout to be regularly adopted by the Independent; necessary to supersede other as the right-hand column summarising inside contents is now a constant, and not reflected in the old image previously on The Independent article.
Most recent layout to be regularly adopted by the Independent; necessary to supersede other as the right-hand column summarising inside contents is now a constant, and not reflected in the old image previously on The Independent article.
The Independent newspaper- Founding Ideals
The Independent was published in 1986 and is one of the youngest UK national daily newspapers. It used to be a broadsheet however since 2003 it has been established as a tabloid newspaper. The founders were Andreas Whittam Smith, Stephen Glover and Matthew Symonds, three former editors of the Daily Telegraph. The market was very limited, as The Independent 1990 also has its own Sunday edition published.
It was established because in the olden days there were no moderen technologies in order for people to hear the latest news from e.g. murders, crime, cahnges to the government etc, it kept people in touch with the changes that were taking place in the world, therefore it was established to inform people to what was going on in the society they were living in.
Also it was in order to campaign and cover topics under economic issues as not many newspapers do that, most of them cover issues that are non political. Therefore its useful to find out about the political news from it for those who are interested.
It was established because in the olden days there were no moderen technologies in order for people to hear the latest news from e.g. murders, crime, cahnges to the government etc, it kept people in touch with the changes that were taking place in the world, therefore it was established to inform people to what was going on in the society they were living in.
Also it was in order to campaign and cover topics under economic issues as not many newspapers do that, most of them cover issues that are non political. Therefore its useful to find out about the political news from it for those who are interested.
The Independent newspaper- Intended audience
Gender- both females and males however mostly males beause its about fiancial issues and men are into them sort of issues i.e. the goverenment. Whereas females are not interested in these kinds of issues they are more into knowing the latest headlines about kidnapping, paedophiles, famous people and things concerning their health (cancer).
Race- It apeals to all races as it is covers issues about the economy and is mostly political therefore there is no particular race that it is aimed at.
Age- The age group is adults (30+) as teenagers and children are not interested in these sorts of political news they find it boring whereas older adults will understand it and find it interesting.
Class- People buying the newspapaer are the b/c group of people as the minimum price for it is £1.20 so the people buying it will be people who are most likely to be employed and have a job as its not cheap to buy when buying on a regular basis. As a result it will be older adults who have an average income that will purchase it.
Race- It apeals to all races as it is covers issues about the economy and is mostly political therefore there is no particular race that it is aimed at.
Age- The age group is adults (30+) as teenagers and children are not interested in these sorts of political news they find it boring whereas older adults will understand it and find it interesting.
Class- People buying the newspapaer are the b/c group of people as the minimum price for it is £1.20 so the people buying it will be people who are most likely to be employed and have a job as its not cheap to buy when buying on a regular basis. As a result it will be older adults who have an average income that will purchase it.
Friday, 5 October 2012
film making techniques/ film review
The Omen
The Omen locations include brief visits to Rome (at the beginning) and Israel (to visit Bugenhagen), but most of the film is shot in the UK. Fiming locations were: All Saints Church, Fulham, London, England, UK.
The Omen is also a demonstration of how effective horror can be achieved through a simple choice of editing and camera angles, something which has often been neglected at the gorier end of the spectrum. Take the use of close-ups at the hospital, as the camera cuts back and forth between Kathy Thorn and Mrs. Baylock. It’s a simple device which easily creates tension and prevents the score from descending into melodrama. Brennan’s death is another example of effective editing: the camera cuts back and forth between the falling pole and his scream, before cutting to the wide shot of the pole passing straight through him.
Review
It is a bit difficult to accept our leads at first for not recognizing the unsettling events around them. Though I am all too aware of the genre conventions to watch out for,because the opening scenes following the growing family, they really do put you off your guard. After a series of grizzly deaths, Gregory Peck and Daivd Warner travel the world on a quest for the truth about the boy, Damien. This is quite easily the best part of the movie as the tension heightens with each discovery and the frights in this part are subtle. The exhuming of the graveyard ruin caused me to squirm in my seat more than any of the film's many graphic scenes. This makes the urgent conclusion, seem a bit slow by comparison as it involves more traditional set ups of a stretch of silence before something jumps out of the dark corner.
- Starring Gregory Peck, Lee Remick, David Warner
- Directed by Richard Donner
- Horror
- Rated R: Violence
The Omen locations include brief visits to Rome (at the beginning) and Israel (to visit Bugenhagen), but most of the film is shot in the UK. Fiming locations were: All Saints Church, Fulham, London, England, UK.
The Omen was released following a successful $2.8 million marketing campaign inspired by the one from Jaws one year prior, with two weeks of sneak previews, a novelization by screenwriter David Seltzer, and the logo with "666" inside the film's title as the centerpiece of the advertisement. The film was a massive commercial success in the United States.
This lies in the full-on nature of the deaths achieved by brilliant camerawork and special effects. By having the omens appear only as black lines on photographs, the film pulls a clever trick: we know who will die, but we are never exactly sure how. Hence when the nanny hangs herself or the priest gets impaled with a flagpole, it’s a real shock.
The death of David Warner’s character is a perfect example of this. We first realise that he is destined to die when we see a photograph of him with a black line through his neck. We then follow his every movement closely, looking out for any object that could possibly achieve that effect. After Leo McKern fills us with some form of hope, we stop worrying about him and start to relax. But jut at that moment, Warner’s head is cut clean off by a sheet of glass. We sit there open-mouthed, wondering how they did it and recovering from the fright of our life.
The death of David Warner’s character is a perfect example of this. We first realise that he is destined to die when we see a photograph of him with a black line through his neck. We then follow his every movement closely, looking out for any object that could possibly achieve that effect. After Leo McKern fills us with some form of hope, we stop worrying about him and start to relax. But jut at that moment, Warner’s head is cut clean off by a sheet of glass. We sit there open-mouthed, wondering how they did it and recovering from the fright of our life.
The Omen has a brilliantly creepy atmosphere, making you feel constantly surrounded by the very essence of evil. Richard Donner draws on the rich traditions of Gothic horror and the more serious end of Hammer, using architecture and pace to create deep-seated unease. The Thorns’ home in England is full of high staircases, dark passageways and open rooms with large windows. The churches are forbidding fortresses, and the weather is wild and unpredictable.
The Omen is also a demonstration of how effective horror can be achieved through a simple choice of editing and camera angles, something which has often been neglected at the gorier end of the spectrum. Take the use of close-ups at the hospital, as the camera cuts back and forth between Kathy Thorn and Mrs. Baylock. It’s a simple device which easily creates tension and prevents the score from descending into melodrama. Brennan’s death is another example of effective editing: the camera cuts back and forth between the falling pole and his scream, before cutting to the wide shot of the pole passing straight through him.
Review
It is a bit difficult to accept our leads at first for not recognizing the unsettling events around them. Though I am all too aware of the genre conventions to watch out for,because the opening scenes following the growing family, they really do put you off your guard. After a series of grizzly deaths, Gregory Peck and Daivd Warner travel the world on a quest for the truth about the boy, Damien. This is quite easily the best part of the movie as the tension heightens with each discovery and the frights in this part are subtle. The exhuming of the graveyard ruin caused me to squirm in my seat more than any of the film's many graphic scenes. This makes the urgent conclusion, seem a bit slow by comparison as it involves more traditional set ups of a stretch of silence before something jumps out of the dark corner.
Director Richarad Donner sets the grim atmosphere perfectly, using a series of unique shots and camera angles to convey alienation and to staggering effect.
Jerry Goldsmith’s score is one that really puts him through his paces. It bends emotions by starting off with a sentimental sound only slowly introduce untuned instruments to render the scene unsettling.
It that respect its a hard film to rate because it succeeds so well at being so uncomfortable to the audience and extremenly frightening.
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