Gender- both females and males however mostly males beause its about fiancial issues and men are into them sort of issues i.e. the goverenment. Whereas females are not interested in these kinds of issues they are more into knowing the latest headlines about kidnapping, paedophiles, famous people and things concerning their health (cancer).
Race- It apeals to all races as it is covers issues about the economy and is mostly political therefore there is no particular race that it is aimed at.
Age- The age group is adults (30+) as teenagers and children are not interested in these sorts of political news they find it boring whereas older adults will understand it and find it interesting.
Class- People buying the newspapaer are the b/c group of people as the minimum price for it is £1.20 so the people buying it will be people who are most likely to be employed and have a job as its not cheap to buy when buying on a regular basis. As a result it will be older adults who have an average income that will purchase it.
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