Advert comparison

Chanel advert:

Denotations:

• A woman is wearing a long black dress and is very slender and thin, she looks like a model.
• She looks quite wealthy as you can see by her appearance.
• She is on a train looking out of the window.
• Her body image shows that she is posing as you wouldnt stand like that normally.

Conotations:

• Her long dresss and figure attracts people to the perfume and persuades them to purchase it.
• The wealthiness also makes it more attractive for the people to look at as it makes them want to buy it as they may think that by buying the perfume will make them feel expensive and elegant.  
• The train adds to the effectiveness and gives it more of a glow and again makes the whole advert look expensive and posh.
• People would want to look like her as she looks perfect. She looks as if nobody can touch her.

  Nina Ricci advert:

Denotations:

• She is wearing a white gown which blends in with the background.
• There are red apples on the floor.
• The branches match the lid of the perfume. 

Conotations:

•  The whiteness makes the woman look pure and innocent.
• The red apples and the woman dressed in white reminds people of snow white as she ate a red apple.
• The branches go with the advert and make it look more elegant and also like a fairytale.